Growing Your Business
Using AI Technology
“The only strategy that is guaranteed to fail is not taking risks.”
— Mark Zuckerberg, founder, Facebook
Industry Today
The pundits, all agree that the business model for most companies has forced them to adapt to a different world where they can grow and be profitable.
They also agree that enterprise and consumer behavior have also changed irrevocably.
The move to web-based solutions does not eliminate the need for people. The use of enabling technologies helps employees be more productive.
Many make great recommendations about the “What”; there is not much said about the “How?”
Artificial Intelligence (AI)
What it is: “Artificial intelligence (AI) is the ability of a computer program or a machine to think and learn. It is also a field of study which tries to make computers “smart”. (Wikipedia)
What is does: process massive amounts of data from multiple sources to find what you want in real-time.
How: it can help improve productivity and results by generating a list of potential customers that meet your criteria more exactly. E.g. in the case of a business, by geography, area of activity or classification, size, number of employees, etc. Your commission salespeople will love the idea.
Who can help? Potent Leads with the power of AI!
Current Customer Prospecting
Potential customers were obtained through
Contact forms on your website
Cold calling obtaining list material from outside vendors, directories, trade shows, etc.
Referrals
Unfortunately, the average “strike rate” in cold calling is somewhere between 1 – 3%
In mass email marketing, open rates vary but max out at 25% (content, targets, etc. can make this % much lower) But more definitive is the conversion rate which tops out at 5% i.e customers who take the requested action in your email
Conclusion: not a good use of people & money
Potent Leads (www.potentleads.com)
Potent Leads is an Artificial Intelligence platform that was designed to simplify the process of building genuine excitement for your product or service
The process:
Define the typical customer geography, demographics
Specify keywords used to find your company, product or service
Complete the setup questionnaire
The result: within days, the AI will provide with potential customers (not just a list, but people actually reaching out to you!) who have expressed an interest in your product or services. We will run this service monthly with increasing results as people don’t always respond on the first pass.
When your sales team engages with the customer, the strike rate reaches more than 70% Better productivity leads to better results
Benefits of This AI Platform
Combining multiple streams of data a company is able to better target its potential targets (rifle shooting vs a buckshot approach)
The more data sources are used and searched, the more information is available on your prospect and so the better target customer list generated
The better a company knows its customers, the better able it is to satisfy the needs of the customer and build long term relationships
Human effort cannot process the multiple threads of information available today as quickly and efficiently as AI
Summary
“Go left when everyone is going right” (Mark Cuban) i.e. be different and ahead of the curve
Improve your sales results by using AI technology*
Hit your targets with greater accuracy
Higher strike rate = higher sales = better commissions = highly motivated sales people & staff
Costs relative to Human Resources are less than 10% with tremendous gains in productivity
*Results depend on search criteria provided to us
