2020 INTERNET STATS & FACTS
As of January 5, 2020, there were 4,437,215,927 (4+ billion) internet users spanning the globe. This is compared to the 3.42 billion users recorded at the end of 2016. Asia continues the trend of having the most internet users in the world, though the percentage has dropped from 49.7% to 49.0%. Runners up include Europe (16.8%), Africa (11%), and Latin America/Caribbean (10.4%).
Interestingly, North America makes up only 8.2% of all worldwide internet users.
In Asia, China reigns supreme when it comes to having the most active internet users. With 818,934,000 users, the next closest countries include the United States with 320,059,368, Russia with 109,552,842, and Latin America/Caribbean with 18,526,199 users.
North America has the highest penetration rate with 88.1% of its people using the internet. This is followed by Europe (85.2%), Australia/Oceania (68.9%), and Latin America/Caribbean (67.2%).
How many websites are there in 2020? As of January 2020 there were over 1.74 billion websites on the Internet. info.cern.ch was the first-ever website on the Internet, published on August 6, 1991.
The world averages an internet penetration rate of 55.1% (as compared to 35% in 2013).
Surprisingly, the Falkland Islands and Iceland have the highest worldwide penetration rates 99.3% of 99.0% respectively, though their small populations 2,919 and 337,780 make high penetration rates easier to achieve.
Google now processes over 7 billion search queries a day worldwide (though some say it could be as high as 10 billion per day). 15% of those queries have never been searched for on Google before.
56% of all internet traffic is from an automated source such as hacking tools, scrapers and spammers, impersonators, and bots.
Google Chrome reigns supreme among users with 61.77% dominance. Other popular internet browsers rank as follows – Safari (15.09%), Firefox (4.92%), Opera (3.15%), and Internet Explorer (2.81%)
Approximately 40% of the world’s population had an internet connection in 2018. In 1995, it was less than 1%.
More people access the internet on a mobile device than they do on a desktop computer. In 2018, the mobile internet usage was 48.2%.
How many domain names are there? In Q3 2019 there were 359.8 million domain name registered across all top-level domains (TLDs).
.COM is the top-level domain (TLD) with the most registrations in Q3 2019, 144M .COM registrations followed by .TK (Turkey) 25.1M and .CN (China) at 23M registrations.
Digital media is expected to generate 51%, or over $240 billion dollars, of all ad money spent globally in 2019.
Search advertisements are the most popular type of digital advertisement right now, with marketers boosting expenditure in 2018 by 12% to reach $113 billion spent.
Long form blog posts generate 9x more leads than short form posts.